‘Le Mia’ is slang to describe the typical show-off guy from Marseille (a sort of pre-cursor to ‘bling’) and a useful concept to know if you are planning to visit the city. Je Danse le Mia remains the most popular success of local band IAM – the fathers of French hip-hop. The 1994 song, and the brilliant video clip by French director Michel Gondry (Eternal Sunshine of the Spotless Mind etc), takes an ironic look back at Marseille’s 80’s party scene and samples Give me the night by George Benson.